Liverpool County FA is delighted to announce the launch of Be Nice – a brand-new initiative that will form the backdrop of the County FA’s safeguarding work and promotion of the respect initiative.

One of the fundamental beliefs held by Liverpool County FA is that football should be played in a fun, safe and enjoyable environment for Merseyside’s young players.

Be Nice focuses on key ideals that, collectively, help to ensure that an encouraging, respectful and positive environment is created in each and every game, training session and initiative.

The new Be Nice programme delivers these key messages through our new characters – Bobby, Ethan, Noah, Iqra, Cameron and Evie – who will hopefully engage our younger audience.

In addition, we have formed the Be Nice values, which when followed will work to ensure an amazing atmosphere around all football activity on Merseyside.

Be Nice is now live on your website via our Kids Zone, which can be visited via the link below.

There, parents, carers and children can find useful links and contact numbers, should they ever feel unhappy or uncomfortable in football activities.

CLICK HERE TO FIND OUT MORE ABOUT BE NICE