Adam Greaves-Smith

New Business Manager appointed

We’re delighted to announce Adam Greaves-Smith as Liverpool County FA’s new Business Manager.

Adam joins at an exciting time and will be instrumental in delivering our Business Strategy and continue the ongoing development at LCFA Sefton CIC – a subsidiary of Liverpool County FA.

Adam Greaves-SmithHe joins the organisation with a wealth of experience in large-scale event and sport operations, including senior operational roles in professional football and rugby, including with Liverpool Football Club, USA Rugby, Commonwealth Games and LiveNation.

Upon joining the team, Adam said: “I’ve known the team and the great work that they do for a long time, so I’m delighted and excited to join them in helping to nurture the game across our region."

Liverpool FA CEO Tony Smith added: "This is a crucial role for Liverpool County FA and the wider grassroots game locally. Adam is experienced having worked in the sporting industry for several years and he will oversee, alongside the wider team, the delivery of our Business Strategy which aims to transform our organisation and focus on creating football opportunities for all.”

You can contact Adam on